PERFORMANCE MARKETING · CRO · DIGITAL GROWTH

More Customers. More Qualified Leads. One Team Responsible For Growth.

For ecommerce brands, we help turn more traffic into profitable customers. For service businesses, we build systems that turn search demand into qualified enquiries.

Paid Acquisition Landing Pages CRO Tracking Strategy
CHOOSE THE PATH THAT MATCHES YOUR BUSINESS

Not sure which route you need? Tell us about the business and we’ll point you in the right direction.

Tell Us About The Business
REAL PERFORMANCE EXPERIENCE

Hands-on experience managing acquisition, conversion and digital growth across real businesses and advertising accounts.

PAID ACQUISITION £10M+

Ad Spend Managed

COMMERCIAL RESULTS £50M+

Client Revenue Generated

EXPERIENCE 100+

Businesses Helped

LONGEVITY 10+ Years

Performance Marketing Experience

Revenue figures represent businesses and accounts members of our team have worked on.

WHY THE FUNNEL LAB

Growth Rarely Breaks In Just One Place.

Ads can bring the traffic. The website can lose it. Tracking can hide what worked. We look at the commercial journey as one system and focus on the part holding growth back.

01
BOTTLENECK-LED

Fix What Is Actually Holding Growth Back.

We don’t keep every service busy because it appears on a retainer. We identify the biggest constraint and focus the right work there first.

Find it → Fix it → Measure it
02
COMMERCIALLY ACCOUNTABLE

Measure What Actually Matters.

Customers, qualified enquiries, acquisition cost, conversion and commercial return matter more than activity, impressions or vanity metrics.

Commercial outcomes over channel metrics
03
FOUNDER-LED

Senior People Stay Close To The Work.

Strategy and execution stay connected. You’re not sold by senior people and then passed through layers of account management.

Clear ownership from strategy to execution
WHAT ARE YOU TRYING TO GROW?

Choose The System Built For Your Business.

The principles are the same. The way an ecommerce brand grows is not the same as the way a service business generates enquiries.

HOW WE HELP

Different Business Models. Different Growth Systems.

Ecommerce brands and service businesses grow differently. We’ve built a dedicated approach for each.

FOR ECOMMERCE BRANDS Ecommerce Growth
THE OUTCOME

Turn More Traffic Into Profitable Customers.

01 Acquire Bring in the right customers
02 Convert Turn more traffic into sales
03 Retain Increase customer value
04 Measure Know what drives growth
Meta & Google Ads CRO Landing Pages Creative Email & Retention Tracking
FULL-SERVICE GROWTH SUPPORT Built Around Your Biggest Growth Constraint
Explore Ecommerce Growth

Includes a free Ecommerce Growth Audit

FOR SERVICE BUSINESSES Lead Generation
THE OUTCOME

Turn More Search Demand Into Qualified Enquiries.

01 Search Capture existing demand
02 Convert Turn clicks into action
03 Capture Calls and form enquiries
04 Measure Understand lead performance
Google Ads Paid Search Landing Pages CRO Call Tracking Lead Reporting
DONE-FOR-YOU LEAD GENERATION Built To Turn Demand Into Enquiries Ads, landing pages, tracking & follow-up
Explore Lead Generation

Includes a free Lead Generation Audit

DIFFERENT TACTICS. SAME PRINCIPLE. Find where the journey is losing value and improve that first.
FOUNDER-LED BY DESIGN

Senior People Stay Close To The Work.

Strategy and execution stay connected. You work with the people responsible for understanding the problem, making the decisions and moving the work forward.

Conan from The Funnel Lab
GROWTH & ACQUISITION

Conan

Focused on paid acquisition, growth strategy and the commercial economics behind acquiring customers and leads.

Paid Acquisition Growth Strategy Commercial Performance
Daryl from The Funnel Lab
CONVERSION & DIGITAL EXPERIENCE

Daryl

Focused on landing pages, digital experience and turning more of the traffic you already have into customers or enquiries.

Landing Pages CRO Digital Experience
Founder Involvement Senior input stays close to strategy and delivery.
Limited Client Roster Built around focused relationships rather than volume.
Specialist Support Additional expertise joins the work when the problem requires it.
ONE TEAM. CLEAR RESPONSIBILITY. Specialists can join the work. Ownership stays clear.
CHOOSE YOUR NEXT STEP

What Are You Trying To Grow?

Choose the route that matches your business and we’ll show you the approach, process and next steps built specifically for it.

?
NOT SURE WHICH ROUTE FITS? Tell us what you’re trying to improve.
Tell Us About The Business
START A CONVERSATION

Tell Us What You’re Trying To Grow.

Tell us a little about the business, what you’re trying to achieve and where you think we can help.

No obligation

Human response

Clear next steps

GENERAL ENQUIRY

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